Blog
SMS Marketing Part 3: Launch, Dos and Don'ts
When you’ve got a growing, segmented database, it’s time to launch your first campaign! In the third article in this series, we’ll go over the details of launching one and some SMS best practices. First, you’ll have to choose a platform. You don’t run these campaigns by simply plugging a bunch of numbers into your company cell phone; an external platform allows you to send bulk messages at low rates, from a number that isn’t traceable to your personal phone. There are dozens of choices, so take time to research the platform that fits your company’s needs best.
Read more...
Blog
SMS Marketing Part 2: How to Build an SMS Audience
In this post, I’m going to describe how you can build an SMS text audience to run your marketing campaigns. In some ways, this is the hardest part of the process, because you have to build up a roster of numbers in much the same way you’d build up a list of customers for your website or followers on social media. It’s always a challenge! Regardless, the effort is worth it, because the ROI on these campaigns can be insane, even with a relatively small audience.
Read more...
Blog
SMS Marketing Part 1: Why it's Underrated
When most of us think about the concept of digital marketing, the first thing that comes to mind is social media. Facebook, Instagram, and TikTok are the standards for B2C companies, and networks like LinkedIn and Twitter are well known as B2B platforms. If we expand further, we may think in terms of email marketing: customized campaigns sent out to groups of clients, customers, donors, or investors. However, one area remains commonly overlooked and undervalued: SMS text message marketing. 
Read more...
Blog
Building a Sense of Identity
This month's blog post comes from Caleb Smith, a recent Business graduate of Houghton College, who shares his perspective on the world of online marketing by comparing it to his experience as a dormitory Resident Assistant.
Read more...
Blog
What Am I Trying To Accomplish, Anyway?
I want to talk today about the major goals of social media marketing. Everyone knows that social media is promising. Every major company has at least one page, social media influencers make six figures posting selfies and subtly representing brands, and empires like Facebook and Twitter dominate our headlines and business news. So when you start up a new page, you know you're joining the mainstream. However, just having an online presence isn't enough. You need goals and a sense of purpose to make the best use of your social media accounts.
Read more...

Let's get a conversation started

Maybe we start working with you, or maybe you just get to bounce your ideas off a team that’s genuinely interested in your success.

Schedule a Free Consultation
Picture of the Trajex Team