The Trajex Take

The simple answer to this is you! Personal branding is your effort and conscious choice to promote and share who you are with your audience. You show your unique skills, experience, authority, story, and personality, differentiating your business from others. Your audience will get to learn what makes you and your company unique and valuable.

Let’s be honest, creating social content can be a time-consuming task, whether it be for a client or your own personal business. It’s okay if you find yourself asking the most fundamental questions: What type of content should I create? How do I create a content plan? How can I save time on content planning? Where do I start?

If you’re reading this post, you’re no doubt familiar with the idea of “branding”. When you’re founding a new business, establishing your brand identity is one of your most critical tasks. In fact, startup branding is so key that at Trajex, we recommend figuring it out before you take any further steps in your business!

One of the most easily overlooked tactics in the world of digital marketing today is text messaging, usually referred to as SMS. To a lot of people, the concept itself is confusing (am I texting people who have never heard of my business before? How do I get their numbers? Is it complicated to set up?), but once you’re familiar with the basics, you’ll wonder why you didn’t implement an SMS strategy sooner. We’ve talked about SMS marketing before, but we’ll be going over some technical details here and giving a good overall look at why it’s worth considering this approach.

We’ve seen it too many times before: a startup that’s focused hard on building an amazing offering, but doesn't plan effectively for marketing. In the rush to get the product right, it’s easy to feel as though diverting any resources away from the primary offering is a waste of money, not to mention time and mental focus. But this isn’t true! The most successful companies are those that design marketing and product in tandem, rather than switching into marketing later on. If you aren’t an expert in today’s digital marketing strategies, however, it can be tough to know how to launch your brand on the right foot. So why does YOUR startup need SEO?

As a startup founder, you’ve probably heard mention of SEO, and maybe even some of the different subcategories, such as on-page, off-page, and technical SEO. Most of today’s businesses need to work on search engine optimization to one degree or another, for long-term organic growth and improved online presence. In today’s post, I’ll go through some of the basics of off-page SEO techniques that you’ll need to be aware of before hiring a specialized team, or attempting to do it yourself.

At Trajex, we pride ourselves on top-notch ad copy! It’s difficult to overstate the power of the written word to move people, and it’s one of the skillsets we have the most confidence in for our customers. At the same time, we try to not keep too many secrets, so in today’s post, we’re going to go over 6 ways you can ensure your Instagram ad copy and content writing works at maximum efficiency! 

When you’re considering launching your brand on social media, Instagram has a lot to offer. In our previous post about the power of Instagram, we discussed some of the advantages the platform can offer to companies in the B2C space. In this article, we’re going to go through some of the basics of making your business’ Instagram account work for you right from the start!

Considering an Instagram campaign for your startup? Learn the fundamentals of launching your brand on this exceptionally popular platform.

That number might look crazy, but it's real; and you can get there too! Read on to learn how.

Our CEO, Tyler Smith, had the opportunity to join The Mass Business Podcast to discuss the grind of running a startup and some unique ways to get new clients. Interested in starting your own business? Check out this 30-minute podcast and maybe you'll learn a few things.

Facebook might not have the trendiness or clout of TikTok and Instagram, but it remains a core social media giant with hundreds of millions of active users.