Blog
Startup Branding: What it is and how to do it in 2022
If you’re reading this post, you’re no doubt familiar with the idea of “branding”. When you’re founding a new business, establishing your brand identity is one of your most critical tasks. In fact, startup branding is so key that at Trajex, we recommend figuring it out before you take any further steps in your business!
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Blog
SMS Marketing: How and Why?
One of the most easily overlooked tactics in the world of digital marketing today is text messaging, usually referred to as SMS. To a lot of people, the concept itself is confusing (am I texting people who have never heard of my business before? How do I get their numbers? Is it complicated to set up?), but once you’re familiar with the basics, you’ll wonder why you didn’t implement an SMS strategy sooner. We’ve talked about SMS marketing before, but we’ll be going over some technical details here and giving a good overall look at why it’s worth considering this approach.
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Blog
How An SEO Agency Can Help Your Startup
We’ve seen it too many times before: a startup that’s focused hard on building an amazing offering, but doesn't plan effectively for marketing. In the rush to get the product right, it’s easy to feel as though diverting any resources away from the primary offering is a waste of money, not to mention time and mental focus. But this isn’t true! The most successful companies are those that design marketing and product in tandem, rather than switching into marketing later on. If you aren’t an expert in today’s digital marketing strategies, however, it can be tough to know how to launch your brand on the right foot. So why does YOUR startup need SEO?
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Blog
Off-Page SEO in 2022 - What Founders Need to Know
As a startup founder, you’ve probably heard mention of SEO, and maybe even some of the different subcategories, such as on-page, off-page, and technical SEO. Most of today’s businesses need to work on search engine optimization to one degree or another, for long-term organic growth and improved online presence. In today’s post, I’ll go through some of the basics of off-page SEO techniques that you’ll need to be aware of before hiring a specialized team, or attempting to do it yourself.
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Blog
Boost your CTR - 6 Strategies for Effective Instagram Ad Copy
At Trajex, we pride ourselves on top-notch ad copy! It’s difficult to overstate the power of the written word to move people, and it’s one of the skillsets we have the most confidence in for our customers. At the same time, we try to not keep too many secrets, so in today’s post, we’re going to go over 6 ways you can ensure your Instagram ad copy and content writing works at maximum efficiency! 
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Blog
Posting on Instagram: A Basic Step-by-Step Guide
When you’re considering launching your brand on social media, Instagram has a lot to offer. In our previous post about the power of Instagram, we discussed some of the advantages the platform can offer to companies in the B2C space. In this article, we’re going to go through some of the basics of making your business’ Instagram account work for you right from the start!
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Blog
Brand Building With Social Media Marketing: The Power of Instagram
Considering an Instagram campaign for your startup? Learn the fundamentals of launching your brand on this exceptionally popular platform.
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Blog
100:1 B2C Return on Ad Spend - Learn How We Did It
That number might look crazy, but it's real; and you can get there too! Read on to learn how.
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Podcast
Persistence & Staying In Touch: Positioning Yourself Top Of Mind, with Tyler Smith
Our CEO, Tyler Smith, had the opportunity to join The Mass Business Podcast to discuss the grind of running a startup and some unique ways to get new clients. Interested in starting your own business? Check out this 30-minute podcast and maybe you'll learn a few things.
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Blog
Facebook in 2022 - Still a Powerful Startup Channel!
Facebook might not have the trendiness or clout of TikTok and Instagram, but it remains a core social media giant with hundreds of millions of active users.
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Blog
“If You Build It, They Will Come” Is Horrible Advice
Startup founders are the adventurous heroes of the business world. The men and women like you who create the world’s constantly growing array of life-changing products and services deserve to be commended for their vision, hard work, and ability to take action on something as simple as an idea. Entrepreneurs are well known for their strengths in those areas, but many have one great weakness: enamored with the beautiful thing they’re creating for mankind, they assume that their target audience will beat the tar out of one another racing to get to it first. Marketing? It’s an afterthought. This product, this technology, this software is so great, we won’t even need to market it, they assume. And even if we do have to run some ads, it won’t be a big deal. We’ll cross that bridge when we come to it.
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Blog
SMS Marketing Part 4: Creative Applications for SMS
We’ve covered many aspects of SMS marketing, from building an audience to execution. Still not sure how this highly cost-efficient tactic can be used by your business? Read on for some specific applications!
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