When you’ve got a growing, segmented database, it’s time to launch your first campaign! In the third article in this series, we’ll go over the details of launching one and some SMS best practices. First, you’ll have to choose a platform. You don’t run these campaigns by simply plugging a bunch of numbers into your company cell phone; an external platform allows you to send bulk messages at low rates, from a number that isn’t traceable to your personal phone. There are dozens of choices, so take time to research the platform that fits your company’s needs best.
Once you’ve created an account within your chosen platform, you can use the campaign creator tools to input the ad copy and link to your offer. It’s also important to provide an opt-out so recipients can reply STOP or something similar if they’d like to avoid receiving further messages. You’ll need to set this up for each segment of your customer database that you’d like to reach, which may be easier or more complicated depending on your platform, but is definitely worth doing if you’re reaching individuals who have very different relationship with your business (for example, if you’ve got a group of customers whose purchase history suggests they usually purchase less expensive items in your online shop, it may not make sense to pay to send them an offer on a high-end product). Once everything is set up, you’re ready to hit send!
SMS is also frequently used for automated push notifications as well - to announce things like a product successfully shipping, a bill coming due, a reminder to complete a signup, and more. SMS automation is a fantastic way to increase ROI on things you’re already doing well, like drawing people to a digital shopping cart or clicking an offering on your website.
A word of caution: there are right and wrong ways to do SMS marketing. Consider:
Hopefully this series has helped you get a sense of whether SMS marketing is right for your business, and how you can get started. In the final part, we’ll go over some specific SMS marketing ideas that companies can use to reach their goals.
Love the idea of running SMS campaigns but feeling a little nauseated at the thought of handling all those details? We’ve got you covered here at Trajex.
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