In this post, I’m going to describe how you can build an SMS text audience to run your marketing campaigns. In some ways, this is the hardest part of the process, because you have to build up a roster of numbers in much the same way you’d build up a list of customers for your website or followers on social media. It’s always a challenge! Regardless, the effort is worth it, because the ROI on these campaigns can be impressive, even with a relatively small audience.
Here are some simple ways to get started.
Next, you’ll need to manage the database. Make sure all those phone numbers don’t get jumbled into one another, confused with the wrong names, etc. This is embarrassingly easy to allow to happen: lots of people misspell their own names, put duplicate numbers into website prompts, and more. One time, I saw a single Excel cell which had somehow been filled with some 50+ phone numbers, squished together and useless. Keeping the database tidy and ready for instant action will go a long way towards running successful SMS campaigns. Part of that readiness will also come from audience segmentation. There will be times when you want to send the same message to your entire roster, but in many other cases it will make more sense just to reach out to a particular category of people. With a well-organized database, sending these messages will be a quick, painless process.
Once you’ve got your list of numbers, it’s time to launch a campaign! In the next blog post, we’ll discuss the launch process, and the dos and don’ts of SMS marketing.
Interested in getting started with an expert team? The Trajex team is on hand to help your company design and implement an incredible SMS marketing strategy.
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