For a lot of ambitious entrepreneurs, Facebook doesn’t seem like it holds their target audience. You might even be tempted to ignore it entirely. This, however, could result in leaving many potential customers behind! Facebook might not have the trendiness or clout of TikTok and Instagram, but it remains a core social media giant with hundreds of millions of active users. If you’re going to implement a Facebook marketing strategy, however, you’ll need to understand the audience. We’ll get into the demographics and describe some best practices!
As with any social media strategy, consistency is key. Fully update your company profile and start sharing posts right away. Run a few ads, and boost posts that appear to be performing well organically. Share valuable content, attractive images, and useful information. Remember, your Facebook audience is more likely to actually read it and learn something! We’ll get into more specifics with ads and boosts in a later post.
Our advice? Don’t give up on Facebook. We still use it for all of our clients, and we continue to see value in the platform.
If you’re looking for help setting up your social media strategy, the Trajex team is ready to help. Schedule a meeting using our calendar below to get started!
We have lots of great articles written by our team to help you learn more about marketing trends and strategies that you can use in your own marketing efforts!Read More
Maybe we start working with you, or maybe you just get to bounce your ideas off a team that’s genuinely interested in your success.Schedule a Free Consultation